While the vast majority of our clients are delighted by our services, we are occasionally criticised on forums for being too expensive and for spending money on fancy facilities rather than trying to keep the cost of our systems as low as possible, so I’d like to explain the reasons why we adopt the approach that we do.
with normal hair
Most women who have never experienced hair loss will regularly visit hairdressers to have their hair styled and taken care of – they usually enjoy the experience, look forward to going, and appreciate the results and the lift it gives them. The stylists are used to working with normal full hair and having plenty of options to offer their customers.
with hair loss
However the experience of those with hair loss is very different. If you have Alopecia for instance then you may be trying to cover up patches of skin which may be empty of hair. If you’ve suffered from Trichotillomania from teenage years then you may have been too embarrassed to visit a normal hairdresser for most of your life – the thought of admitting that you have sparse areas or overall thinning – and that you did it to yourself – is unthinkable. Even if you were brave enough the stylists will probably have little understanding of what they could do to help you and may even be scared to try because it’s outside their experience and training.
Again and again we hear these sorts of stories from the women who come to us – they’ve felt cut off from support and unable to even access the sort of normal hairdressing service that others take for granted.
Fortunately having once experienced our approach they are almost invariably enthusiastic about what we do.
Our idea is that you need to make managing hair loss an enjoyable experience – because the misery and depression that often accompanies female hair problems runs deep, and needs to be tackled along with the physical issues in order for many of these women to recapture their confidence and vitality.
Some hair loss “clinics” are rather cold and medically-oriented – the emphasis is on treating a disease – but does that do anything for the client’s psychological needs; their anxieties and their often long-established feelings of lack of confidence and reduced femininity?
So we try to make our studios somewhere that our clients will enjoy spending the day in – after all if they are having a complete system fitted then it is an all-day process. Comfortable furniture and surroundings, a warm and welcoming environment with little luxuries to make your day a positive experience, plenty to read or watch, tea and coffee, or wine or soft drinks if desired – all these help you feel valued and relaxed and ready to look and feel your best.
Just as important we recruit our staff not just for their skills with hair and the ability to create natural-looking results with our systems, but also for their empathy and ability to take good care of their clients – and to enjoy doing so! A recurring theme is how fulfilling they find the work they do.
We believe this approach works, and from the feedback we receive our clients seem to agree with us. Watching their glowing expressions with their new hair confirms it too.
Now we’d love to be able to offer the same service to everyone who needs it, whatever their circumstances, but unfortunately good materials and good quality hair costs money. If we used cheaper materials then the results wouldn’t be as convincing and they wouldn’t last as long. If we didn’t spend the time and attention to detail that we do then again the results would be poorer: the benefits wouldn’t be anything like as positive as they are. Our clients wouldn’t get the often life-changing boost that we are able to give them.
Sometimes a little luxury is the only way to get the right result!