{"id":1176,"date":"2013-06-06T14:39:34","date_gmt":"2013-06-06T14:39:34","guid":{"rendered":"http:\/\/www.lucindaellery-hairloss.co.uk\/blog\/?p=1176"},"modified":"2014-10-21T12:30:16","modified_gmt":"2014-10-21T12:30:16","slug":"modelling-for-lucinda-ellery","status":"publish","type":"post","link":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/hair-media\/modelling-for-lucinda-ellery.php","title":{"rendered":"Modelling for Lucinda Ellery"},"content":{"rendered":"<h2 id=\"increasing-media-interest-in-our-work\"><a class=\"anchor\" href=\"#increasing-media-interest-in-our-work\"><i class=\"fa fa-link\"><\/i><\/a>Increasing media interest in our work<\/h2>\n<figure id=\"attachment_1185\" aria-describedby=\"figcaption_attachment_1185\" class=\"wp-caption alignright\"><img itemprop=\"image\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1185  \" src=\"http:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-content\/uploads\/2013\/06\/now-200h.jpg\" alt=\"Now magazine article\" width=\"149\" height=\"200\" \/><figcaption id=\"figcaption_attachment_1185\" class=\"wp-caption-text\" itemprop=\"description\" style=\"width: 149px\">One of our clients<br \/>featured in Now magazine<\/figcaption><\/figure>\n<p>In recent years there has been more and more interest from the Media about the work done by Lucinda Ellery. We&#8217;ve had numerous articles written about us in newspapers and magazines from <em>The Times<\/em> to <em>Woman&#8217;s Own<\/em>, <em>Now<\/em> and <em>New!<\/em>, and some of our clients have also been featured on some very popular TV shows including <strong><em>10 Years Younger<\/em><\/strong>, <strong><em>This Morning<\/em><\/strong>, <strong><em>Daybreak<\/em><\/strong> and Radio 4\u2019s <strong><em>Woman hour<\/em><\/strong>.<\/p>\n<p>(You can see and watch many of these on our <a href=\"http:\/\/www.lucindaellery-hairloss.co.uk\/press-articles.php\" target=\"_blank\">Press Articles pages<\/a>\u00a0 and our <a href=\"http:\/\/www.lucindaellery-hairloss.co.uk\/videos.php\" target=\"_blank\">Videos pages<\/a>\u00a0)<\/p>\n<h2 id=\"press-features\"><a class=\"anchor\" href=\"#press-features\"><i class=\"fa fa-link\"><\/i><\/a>Press Features<\/h2>\n<p>We have a PR Company (Instinct PR) and they are always actively looking for new recruits for our model register.\u00a0 They look for clients of all ages with different types of hair thinning or hair loss.\u00a0 When we do get enquiries from the Press they tend to be very specific about what they want, so for example they will specify an age range and a specific hair loss type.\u00a0 We then look at our Model Register and approach the client that best fits the brief.<\/p>\n<p>Andrea Maylor is a senior account executive at Instinct PR and regularly coordinates with journalists and Lucinda Ellery clients to help make these great articles happen.\u00a0 Andrea says:<\/p>\n<blockquote><p>&#8216;Once you become a client of Lucinda Ellery &#8211; you never want to leave! She is the ultimate fairy godmother and through all her hard work she has helped thousands of women who suffer with all forms of hair loss. By signing up to the model registry, you can help us to raise awareness of the work Lucinda and her team does. Lucinda adores helping and supporting all her clients but there are so many women who suffer with hair loss across the world that she can also help who have no idea the studios even exist! Not only do you help us to spread the word, you&#8217;ll also get to attend a glamorous photoshoot and have a make-over and some pampering!&#8217;<\/p><\/blockquote>\n<h2 id=\"what-we-need-you-to-do\"><a class=\"anchor\" href=\"#what-we-need-you-to-do\"><i class=\"fa fa-link\"><\/i><\/a>What we need you to do<\/h2>\n<figure id=\"attachment_1206\" aria-describedby=\"figcaption_attachment_1206\" class=\"wp-caption alignright\"><img itemprop=\"image\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1206  \" src=\"http:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-content\/uploads\/2013\/06\/a-before-after.jpg\" alt=\"a-before-after\" width=\"150\" height=\"270\" \/><figcaption id=\"figcaption_attachment_1206\" class=\"wp-caption-text\" itemprop=\"description\" style=\"width: 150px\">before and after photos<\/figcaption><\/figure>\n<p>We always need \u201cbefore\u201d and \u201cafter\u201d images so this would naturally mean using images of you before you had your hair done with us and then after you\u2019ve had your hair done.\u00a0\u00a0 As you know we take photos of you at some of your appointments so these photos can be used for your \u201cbefore\u201d photos.<\/p>\n<p>Our PR Company would initially contact you and ask you a series of questions which allows them to build a profile on you.\u00a0 If you were selected to be part of a press feature then a journalist would contact you to interview you.\u00a0\u00a0\u00a0 Some publications will arrange a professional photo shoot.\u00a0 We recently did an article with the Daily Express and they provided a make up artist, clothes and even shoes!!\u00a0 Needless to say our client really enjoyed the experience. Other publications are happy to use the \u201cafter\u201d pictures we have on file or where appropriate we may organise a professional photographer to come to the studio to take photos of you.<\/p>\n<p>If you are selected to be part of a TV show then a member of the Lucinda Ellery team or a member of our PR team would accompany you and fully brief you on what to expect during the interview.<\/p>\n<h2 id=\"what-you-get-in-return\"><a class=\"anchor\" href=\"#what-you-get-in-return\"><i class=\"fa fa-link\"><\/i><\/a>What you get in return<\/h2>\n<figure id=\"attachment_1200\" aria-describedby=\"figcaption_attachment_1200\" class=\"wp-caption alignright\"><img itemprop=\"image\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1200   \" src=\"http:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-content\/uploads\/2013\/06\/essentials-cover-150.jpg\" alt=\"One client even made the front cover of Essentials\" width=\"150\" height=\"190\" \/><figcaption id=\"figcaption_attachment_1200\" class=\"wp-caption-text\" itemprop=\"description\" style=\"width: 150px\">One client even<br \/>made the front cover<br \/>of Essentials<\/figcaption><\/figure>\n<p>If your story is published then we will add a credit to your Lucinda Ellery Account.\u00a0 This amount can then be used towards your future appointments with us.\u00a0 The credit amount varies depending on the publication and the size of the article but the amount is always agreed with you before any interview takes place.\u00a0 Likewise with a television piece, we would agree everything before it goes ahead.<\/p>\n<p>If the publication decide to organise a photo shoot then this would be a great experience \u2013 you would be the centre of attention!!<\/p>\n<h2 id=\"in-house-marketing\"><a class=\"anchor\" href=\"#in-house-marketing\"><i class=\"fa fa-link\"><\/i><\/a>In-house marketing<\/h2>\n<figure id=\"attachment_1205\" aria-describedby=\"figcaption_attachment_1205\" class=\"wp-caption alignright\"><img itemprop=\"image\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1205  \" src=\"http:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-content\/uploads\/2013\/06\/rachel-before-after.jpg\" alt=\"Client R appears in our galleries\" width=\"150\" height=\"270\" \/><figcaption id=\"figcaption_attachment_1205\" class=\"wp-caption-text\" itemprop=\"description\" style=\"width: 150px\">Client R appears<br \/>in our galleries<\/figcaption><\/figure>\n<p>We sometimes have opportunities for our own in-house modelling. We like to keep our websites updated so we are always looking for new images to add to our galleries.\u00a0 Last year we added some client testimonial videos to our websites and these have proved to be extremely helpful for clients that are enquiring about our services.\u00a0We hope to organise additional videos this year so do let us know if you would be interested in taking part.\u00a0You can email us on press@lucindaellery.com.<\/p>\n<p>You can see examples of before and after images on our <a href=\"http:\/\/www.lucindaellery-hairloss.co.uk\/intralace-gallery.php\" target=\"_blank\">Intralace System gallery<\/a>.\u00a0 We&#8217;re also looking for models for our Medi connections, Intralace Minima and Intralace Freewear.<\/p>\n<h2 id=\"your-choice\"><a class=\"anchor\" href=\"#your-choice\"><i class=\"fa fa-link\"><\/i><\/a>Your Choice<\/h2>\n<p>We understand that not all clients are comfortable having their photos or stories published, so there&#8217;s absolutely no pressure to take part, but many clients are happy to do this so if you would like join our model register then simply email your name and contact number to <a href=\"mailto:press@lucindaellery.com\">press@lucindaellery.com<\/a>. Some clients have described the experience as liberating!\u00a0 Most opportunities are suitable for existing Lucinda Ellery clients but sometimes there is an opportunity to involve a new client so please do get in touch to register your interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing media interest in our work In recent years there has been more and more interest from the Media about the work done &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1176"}],"collection":[{"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":29,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"predecessor-version":[{"id":1385,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1176\/revisions\/1385"}],"wp:attachment":[{"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucindaellery-hairloss.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}